Category Archives: Bangladesh Open University

Bangladesh Open University (BOU) is an eminent institution in the sphere of distance learning in South Asia. Established in 1992, its main objective has been to broaden the opportunities for higher education in Bangladesh, catering specifically to the needs of students who might be unable to pursue regular academic courses due to various constraints. With its innovative use of teaching materials, multimedia, and technological resources, BOU has been instrumental in democratizing education, reaching out to diverse communities across the nation. Over the years, it has made significant strides in providing courses across various disciplines, from secondary education to postgraduate levels, ensuring that learning is both accessible and flexible. The university’s commitment to excellence and its adaptability to evolving educational methodologies has made it a benchmark in the domain of distance education in the region.

Designing effective format and outlines formal reports

UNIT-7 [ Lesson-3: Designing effective format and outlines formal reports ]

After reading this lesson you will be able to:

  • define an outline of a report
  • explain the nature of a formal report
  • prepare an outline all by yourself
  • design an impressive format of a formal report

Designing effective format and outlines formal reports

Introduction

We have seen in the previous lessons that all reports must conform to the basic rules of communication – Introduction-body-conclusion and all long formal reports might contain all the elements or some of the elements discussed earlier according to the needs of the various readers. Every writer spends more time in thinking and planning than writing.

Good writing calls for deliberate decisions: about what to say, how to say, how to organise it, and how to revise it to make the whole thing work. Writing begins in disorder. Messiness is a natural and often essential part of writing in its early stages.

Always compose the finished outline after you complete writing the final draft of a long document. At this final stage a finished outline serves as a quality control check on your reasoning, and as a way of revealing to your readers a logical line of thinking.

 

 

What is an outline?

An outline is an information map with which you organise your information to make sense to your readers. A good beginning, middle, and ending are indispensable for all reports but alter your own outline as you see fit. The organisation of any report ultimately is determined by what your readers need.

An outline usually follows either of the two systems of notation: the roman-numeral-letter-Arabic-numeral system, or the decimal system. Notation is the system of division makers. Use notation to show how each part relates to other parts and to the whole.

 

 

GENERAL OUTLINE MODEL

I. INTRODUCTION

A. Definition, Description, and History
B. Statement of Purpose
C. Target Readers
D. Information Sources (including research methods and materials)
E. Limitation of the Report
F. Scope of Coverage (sequence of major topics in the body)

II. BODY

A. First Major Topic
1. First Sub topic of A
2. Second Sub topic of A
a. First Sub topic of 2
b. Second Sub topic of 2
(and so on sub-division carried as far as necessary)

III. CONCLUSION (Where everything is tied together)

A. Summary of Information in II (body)
B. Recommendations Based on Information in II.

But no one model should be followed slavishly by any writer. Alter your outline, revise it anytime you need to adjust it to your readers’ need.

Formats in Workplace Writing

A useful document looks inviting and accessible to its readers. Format is the look of a page, the layout of words and graphics. So beside having worthwhile content, sensible outline, and readable style, a report must also have good appealing format to attract readers attention.

Guidelines for Format Design

Whether you write with a type writer or a computer approach your formatting decisions from top to down: first, consider the overall look of your document; next, the shape of each paragraph; and finally, the size and style of individual letters and words. These guidelines follow a top down sequence, moving from large matters to small. Some general guidelines are as follows:

• Use the right paper and ink

Type or print your finished document in black ink, on 8.5″ by 11″ or A4 size plain white paper. Use ray-bond paper with a high fibre content (25 percent minimum)

• Use adequate white space

White space separates sections in a document, headings, and visuals from text, paragraphs on a page, sentences in a paragraph, words in a sentence, letters in a word. Well-designed white space imparts a shape to the whole document, provides breathing room between blocks of information.

 

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• Leave ample margins

On your 8.5″ by 11″ page leave margins no smaller than these:

top margin = 1.25 inches
bottom margin = 1.5 inches
right margin = 1.25 inches
left margin = 2 inches

• Keep line spacing consistent

For any document single space within paragraphs and double space in between; for longer documents, double space within paragraphs. Indent your double spaced paragraphs or separate them with an additional line of space so that your readers can scan a long document, and quickly locate what they need.

• Use short paragraphs

Short paragraph can make complex material more digestible such as giving step-by-step instructions, or emphasising vital information.

• Number pages consistently

For a long document (formal report) count your title page as page i, without numbering it, and number all front matter pages, including your table of contents and abstract with lower case roman numerals (iiiii,iv). Number the first page of your report and subsequent pages with Arabic numerals (1,2,3).

Apart from these (above) guidelines whatever form you select for a document, whichever highlights you choose, be consistent all over and never combine too many highlights.

EXAMPLE OF A FORMAL REPORT

The following example of a formal report is only one among countless possibilities.

 

 

In organising information writers use outlining as a simple device or tool for orienting information to the readers.

Question for Review

1. What is an outline? What does an outlines follow?
2. Prepare a model outline for a formal report containing introduction – body – conclusion structure only and no supplements.
3. There are some guidelines in topic form below. Are these guidelines meant for preparing an outline or designing the format of a formal report?

1. Use the right paper and ink
2. Use adequate white space
3. Leave ample margins
4. Keep line spacing consistent
5. Use short paragraphs
6. Number pages consistently

Introduction to formal reports

UNIT-7 [ Lesson-2: Introduction to formal reports ]

After reading this lesson you will be able to:

  • explain the importance and nature of formal reports
  • describe and prepare a title page, letter of transmittal, informative abstract or summary, and table of contents of formal reports
  • apply the sample model of different elements of a formal report for writing any formal reports
  • define the term supplement and explain why are supplements used in the formal reports
  • write the introduction-body-conclusion-section of a formal report by following the guidelines provided.

Introduction to formal reports

Why do you need formal reports?

Whether in science, business, industry, government, or education, formal reports, are written for decision makers: managers, executives, directors, clients trustees, board members, community leaders, and the like. Inside or outside your organisations. These are the people who decide whether your suggestions are sound, whether your project will be worthwhile, whether your service or product is useful.

So formal reports cover any topic important to business operations. The most common types include, information based reports, problem solving reports, proposals, research reports, analytical reports, instructional reports, descriptive reports, etc. The formal report is used instead of the memo, when the topic requires lengthy discussion.

 

 

In writing formal reports your aim is to show how you arrived at your conclusions and recommendations. Your approach will depend on your subject, purpose and readers’ need. As most often high level decision will depend on your findings you must seek and interpret all data that will help you make the best recommendations.

This is where you apply your method of carrying out a research and writing activities such as having mental preparation for analysing readers’ needs and your purpose of writing; gathering information from various sources, next arranging and recording material, writing the introduction, development, conclusion, and recommendations and finally preparing it in typed form.

In style formal report is relatively impersonal and restrained. Here the writer does not refer to himself as I or we, instead third person references such as “the writer”, “the investigator”; “it was learned”; “investigation shows” etc. are used.

What are supplements? Why do formal reports need supplements?

Supplements are reference items generally added to a long report or to a proposal to make the document more accessible to varied readers. Supplements help readers follow technical sections. Different readers often use one report for different purposes. According to their needs readers can refer to one or more of the supplements, or skip them altogether.

Some look for an overview; others want the details, others are interested only in the conclusions and recommendation. Technical personnel might focus on the body of a highly specialised report and on the appendices for supporting data (maps, formula, calculations).

Executives and managers, supervisors might only read the transmittal letter and the abstract (summary) and are likely to focus on the conclusions and recommendations. So only by adding supplements to a long report the writer can make it accessible to various readers for various purposes. All supplements, of course, are written only after the document itself has been completed.

A formal report supplements can be classified into two groups:

(1) Supplements that precede your report (front matter): cover, title page, letter of transmittal, table of contents (and figures) and abstract or summary of the report.

(2) Supplements that follow your report (end matter): glossary, footnotes, endnote pages, appendix (ces) (information on these have been provided in the last Unit of this book).

 

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We have seen in the previous lessons that all reports (informal, formal) must conform to the basic principles of communications: accuracy, brevity and clarity and to the rules of construction: introduction, body, conclusions and recommendations. Depending on the complexity of the report each formal report might contain all of the following elements:

(A) Title Page
(B) Letter of Transmittal
(C) Table of Contents
(D) Summary or Informative abstract
(E) Introduction
(F) Body or Development (report text)
(G) Conclusions
(H) Costing
(1) Recommendation
(J) Glossary
(K) Appendix (ces)
(L) Bibliography

Title page

Your title promises what the report will deliver by stating the report’s purpose and subject. The title page lists the report’s title, writer’s name, name of person(s) or organisation to whom the report is addressed, and date of submission. Always write the final version after completely, writing the report and make sure your title of the report is clear, accurate comprehensive, and specific. Example of a clear title:

A PRELIMINARY DESIGN PROPOSAL FOR THE NEW LODGE FACILITIES AT KUAKATA AREA

Do not number your title page, but count it as page i of your prefatory pages. Centre the title horizontally on the page, three to four inches below the upper edge, using all capital letters. A Sample title is given below.

 

Letter of transmittal

Include a letter of transmittal with any formal long report addressed to a specific reader. If you are writing a report for your work place then the letter usually precedes the title page but if you are writing a report as a college student your letter of transmittal most often comes immediately after the title page and becomes a part of your report.

This kind of letter adds a note of courtesy and provides you a space for personal remarks or opinions.Now depending on the situation your letter might also refer to sections of your study along with any problems in gathering data. It might also provide a list of people and organisations to whom you are indebted for help, advice, or information.

So the letter of transmittal can be tailored to a particular reader and has an introduction-body-conclusion structure. (example given below as a sample of a formal report’s letter of transmittal).

A letter of transmittal

 

 

Table of Contents

Your table of contents is a checklist and a map of the report for the readers. So simply phrase major headings in the table of contents as in the report (outline) assigning page numbers. Use horizontal dots
(………………………….) to connect heading to page number. (example given below)

 

 

Summary or informative abstract

Summary is always written in non-technical style, it gives you the chance to measure your control over the material. This abstract is sort of your mini report and is always written after your report. Summary is the most important part of your report as some busy experts or professionals will neither have the time nor the inclination to read your entire report.

They will be interested to read the summary only to know what it is about. So indicate briefly but clearly the scope of your report in not more than 350 words and write for general readers in clear simple language. A sample of an informative abstract or summary of a formal report is given below.

A SAMPLE OF AN INFORMATIVE ABSTRACT OR SUMMARY OF A PROPOSAL

 

 

Introduction

Your introduction section should give the reader necessary background information (the term of reference, the reason the report has been called for), indicate the area to be covered and explain how the subject is to be developed.

At the end of your introduction the reader should have a general, overall picture of where you work, what you do, how you collected data, and what the report is about, and what is to follow next.

Development or report text (Body)

This is where you spellout your plan in enough detail for readers to evaluate your report’s soundness. The main goal of this section is to prove that your plan will work. It answers all these questions that are applicable:

  • How will it be done?
  • When will it be done?
  • What materials, methods, and personnel will it take?
  • What facilities are available?
  • How long will it take?
  • How much will it cost, and why?
  • What results can we expect?
  • How do we know it will work?
  • Who will do it?

This section may be divided into two or more sections having subsections for convenience in preparation or ease of understanding.

Conclusion and Recommendation

In conclusion you summarise, interpret, and restate the need for the project or proposal report and persuade readers to act. So your conclusion must reflect accurately the body section of your report. Your recommendations for any further actions must be consistent with the purpose of the report, the evidence presented, the interpretations given.

Information regarding glossary, appendix(ces), footnotes and bibliography have been given in the last Unit of this book.In writing all reports, know who your readers are, and how will they use your information. Reports should not challenge the readers to understand them,

they should rather provide a challenge to the writer to write briefly using simple precise and clear language. Keep in mind that well designed visuals condense information displaying it in a meaningful way. Appropriate visuals in your report will display abstract concepts in concrete, geometric shape, so apply visuals wherever you need to do so.

Formal reports are usually long complex reports requiring sufficient research, planning, organising, drafting, and revising procedures. Formal reports are sometimes provided with supplements depending on the nature of the report.

Question for Review

These questions are designed to help you assess how far you have understood and can apply the learning you have accomplished by answering (in written form) the following questions:

 

  1. Why do people write formal complex reports instead of a memo?
  2. What do you mean by supplement?
  3. Do all the readers need all the supplements in a report?
  4. What is an informative abstract?
  5. What is the main purpose of writing a letter of transmittal?
  6. Do you think all reports follow the same principle of communications? Yes or No.

 

Type of reports

UNIT-7 [ Lesson-1: Type of reports ]

  • After reading this lesson you will be able to:
  • distinguish between two major group of reports
  • explain the nature and purpose of informal reports
  • describe various types of informal reports
  • state the nature of a memorandum, letter form report, prepared form of report and other miscellaneous reports
  • state and write a progress report in memorandum format
  • explain and write any kind of survey reports by using the model survey report presented in the lesson as your guideline.

Type of reports

Introduction

Reports are categorised according to their purpose and readership. The most simple division is ‘informal’ and ‘formal’. The essential difference between the two types is that the formal or complex reports require some kind of investigation and research, where as the informal one does not. The types of report that you might be writing on any work day will depend upon your reporting responsibilities and specific job performance.

 

 

Informal reports

Informal reports vary in length and arrangements. Informal reports are usually written for readers within and among organisations. Most often these reports are quickly prepared, require no extended planning and contain little background information.

Also the informal reports are written without any supplements (abstracts, title page, glossary, etc.) and can have a variety of formats. Usually they range in length from one sentence to several pages.

The purpose of informal reports is to communicate precisely and rapidly in any one of these formats: The memorandums, the letter form, and the prepared form report, or a variety of other formats that fit into none of the above three categories and which are called miscellaneous reports. The informal reports are the kind most regularly written and read in the working world to keep the companies moving.

Your worth as an effective communicator will depend on how well you can convey what you know. Your success on the job may depend onyour skill in sharing useful information with colleagues. Here are some
of the informal reports that you might write on any work day;

  • a report of your progress on a specific job assignment
  • a report of your inspection of a site, item, or a process
  • a cost estimate for planning, material, labour, or a new project
  • an hourly or daily account of your work activities
  •  a proposal outlining the reasons and suggesting a plan for a new project
  • a statement of reasons for equipment malfunction or failure to meet the deadline
  • a record of the minutes of a meeting
  • a report of your survey to select the best prices, material, equipment, or service among those offered by several competing firms
  • a voucher detailing your travel expenses
  • a set of instructions for one or more subordinates
  • a request for assistance on a work project
  • a memo describing a change in the company’s personnel policy (promotion, leave, etc.)

Most often these reports may be cast in a number of different forms but in any case you have to create a professional format: words on the page, indentation, margin, spacing, type space, numbering, headings and division of report section.

In fact, format is the mechanical arrangement of words on the page and determines the physical appearance of your report. Also whether your informal report, data is in the letter form, prepared form, or in the memorandum format, or in some miscellaneous format, will depend on your purpose and reader’s needs. In style informal report is personal and relaxed. The first person-I or we is used here.

What is a memorandum?

A memorandum is the most common form of in-house communication. Sometimes the same information you cast in a memo to a superior will be incorporated in a letter to a client outside the organisation. Memos cover any topic important to a firm’s operations. The most common types include informational, recommendations, justification, progress reports, periodic survey, credit and market reports as well.

The standard memo has a heading that names the organisation, identifies the sender, recipient, subject, and date. Its text follows an introduction- body-conclusion structure. First, identify your purpose for writing the memo next, give the information related to your purpose, finally, conclude with a request, recommendation, or an offer of further assistance.

When you need a second page don’t forget to list the recipient’s name, the date, and the page, and after that you can begin your text three spaces below. (example given in Unit-2, Lesson-2)

 

A format of a Memorandum

 

Here is an informal report cast in memorandum format. Like all examples use it as a guide only, don’t follow it word for word. Again don’t forget that the format, organisation you choose must fit your purpose, readers, and situation.

A PROGRESS REPORT ON TERM PROJECT

Date : April 20, 1995
From : Suraiya Zafar
To : Dr. Enamul Haque
Subject : Evaluation of the Environment Protection Department’s
(EPD) Remedial Action Master Plan

Work Completed

February 23 : Began general research on the BLI contamination of the local area.

March 8 : Decided to analyse the Remedial Action Master Plan (RAMP) in order to determine whether residents are being studied to death by the EPD.

March 9-19 : Drew a map of that area to show places of contamination. Obtained the RAMP from Imran Ali of the EPD.Interviewed representative Mr. Khan briefly over the phone. Made an appointment tointerview others on April 10, 1995.Interviewed Pervin Choudhury, Executive Director of the New Dhaka Environment Club, briefly over the phone.

March 24 : Obtained public comments on BLI’s (Bangladesh Leather Industries) reaction to RAMP.

April 13 : Searched Mr. Azam’s office files for information. He is the project officer of EPD.

Work in Progress : Contacting by telephone the people who commented on the RAMP

Work to be Completed :

April 25 : will finish contacting commentators on the RAMP.

April 26 : will interview an EPD representative about the complaints that the commentators raised on the RAMP.

Date for completion : May 4, 1995

Complications : The issue of BLI (Bangladesh Leather Industries) contamination is complicated and emotional. The more I uncovered, the more difficult I found it to remain impartial in my research and analysis.
Lastly, the people I want to talk to do not always have the time to find the answers for my questions. Everyone I have spoken with, however, has been interested a encouraging, if not always informative.

Functions of Memo Reports

Most “Memo Reports” written in business perform the following functions:

1. Maintain a flow of information across the levels or ranks of the organisation-from supervisor to supervisor, from vice president of sales to vice president of production.
2. Send information up and down within an organisation.
3. Serve as a reminder and maintain a permanent record of meetings changes and procedures.

 

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SUMMARY

Reports are mainly of two types: Informal or short reports which require no extended planning and contain varieties of formats and formal or long complex reports with supplements addressed to the secondary readers.

B. LETTER FORM OF REPORTS:

Detailed information on theletter form of reports has been given in Unit 2 of this book.

C. PREPARED FORM OF REPORTS:

To have a smooth, clear- cut communications many companies, firms, use prepared forms for short reports. These forms are useful in two ways:

1. Prepared forms provide clear guidance for recording data. If you can fill in the form correctly, you are sure to satisfy your readers’ needs.

2. In a prepared form, identical categories of data are recorded in identical order, so it allows for rapid processing and tabulating of data. Also a prepared form standardise data reported from various sources.

There are countless prepared forms for countless purposes. Below is a sample of a questionnaire used by a police officer to obtain the precise description of a suspect. As a witness provides details, a police artist converts the word picture into a sketch with the help of such descriptive questionnaire. Example No. 1

 

 

A Sample of A Prepared Form of Report-2

 

D. MISCELLANEOUS REPORTS:

Miscellaneous reports are usually written for assorted purposes that don’t fit our previous classifications. If you are writing a lab report it may require you to invent a suitable format. When creating a suitable format for a miscellaneous report, organise the information to answer the questions readers are likely to ask. Use topic headings to guide them.

One common example of a miscellaneous report is, minutes of a meeting which follows fairly standard conventions but can have varieties of contents. Besides being purely informative as in the minutes of a meeting, miscellaneous reports can offer recommendations too (as in the next sample).

A. Preliminary Marketing and Research Report

Miscellaneous reports can deal with any aspect of an organisation’s operations. The following report in figure No. 4 was written to explore ways of marketing BRMDC’s Strategic Planning Game (a computer assisted package for management training)

 

A miscellaneous report

 

What is a survey report?

Brief survey reports are often used to examine the conditions that affect an organisation or a company or a firm (consumer preferences, available markets etc.).

The following survey report cast in memorandum format from the research director for a south eastern grain distributor, gives clear and specific information directly. Notice that an explanation (background information) of how and where these data were obtained is absent in the report as these are insignificant as to the purpose of the writer. To simplify interpretation of data, the writer arranged them in a table.

Data : June 2, 1995
To : Mr. Atiur Rahman Miah
From : M. Khan, Research Director
Subject : Food-Grain Consumption Bangladesh 1979-82
Here are the data you requested on May 9 as part of your division’s annual marketing survey.

 

 

Questions for Review

These questions are designed to help you assess how far you have understood and can apply the learning you have accomplished by answering (in written form) the following questions:

1. Define informal reports with an example.
2. What does a standard memo do? Does it follow any regular format?
Answer yes or no.
3. What are the three usual formats of informal reports?
4. What are miscellaneous reports?
5. What is a survey report?
6. What are the advantages of prepared form of report?

Principles and Structure of Reports

UNIT-6 [ Lesson-2: Principles and Structure of Reports ]

After reading this lesson you will be able to:

  • apply the principles in writing reports
  • structure your reports under the rules of good communications i.e.,
    having an introduction-body-conclusion structure.

Principles and Structure of Reports

Your value to any organisation depends on how efficiently you can communicate what you know. All good reports result form the planning, drafting and revising decisions that collectively make up the writing process. The readers hate waste and demand efficiency i.e., they want just as much as they need-and no more than they need.

They want that every detail in the report should serve a useful purpose; every sentence and word should carry its own weight, advancing the writer’s meaning. So to make it efficient every report must conform to the principles of communications: accuracy, brevity and clarity.

 

 

A. Accuracy- All information provided in the report must be checked and double checked to ensure its accuracy. All the factual information must be based on evidence to support your facts. For example, when there is likely to be disagreement or doubt on the part of the reader, always try to quote the authority for supporting your facts (as witnesses). Where it is necessary to quote an opinion then say, it is an opinion.

B. Brevity- Whenever you write any report, be an informal or formal type, aim for maximum efficiency. Never use six words when two will do. This applies to many phrases in common use that are now regarded as a sign of bad writing.

For instance do not write “I am aware of the fact that” instead of “I know that” or “in this day and age” instead of to day. Give every word credit for its full meaning; it is not necessary to qualify it with other words which means the same thing, for example:

 

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C. Clarity- Clarity is achieved by using the right words, precise words and simple construction of the sentences that the reader will clearly understand. The story or argument should follow a logical sequence which leads the reader naturally to the conclusions or recommendations. For example, if you are writing a sentence like this one:

Imprecise: Push the printer connector into the serial socket.

You are sure to make your readers think “We push a perambulator, we push a chair but do we ever push a printer connector? So give your reader the correct one from below:

Revised: Insert the printer connector into the serial socket.

ACTIVITY-1

What are the principles that you follow in writing a good report? – Explain.

Structure of Reports

Virtually all communications including all oral and written reports should be structured as follows :

i. having an introduction
ii. report text (body) or development
iii. conclusions and recommendation

Introduction

In the introduction of your report you introduce the subject and purpose of the message. Here in fact you make a promise to your readers about what will be said. Sometimes this can be achieved simply by a heading; sometimes it requires more lengthy treatment in the form of a section or paragraphs of its own.

The object is to create a picture in the readers’ mind about the subject or the background of it. Know your readers and give them only what they need. (Example has been shown in the sample short report).

Report Text (Body) or Development

The body section is the heart of your report. It is where you present your evidence and explanations. This being the main part of the report, make sure that you set your points down in logical sequence. Here lies the importance for remaining accurate, simple, and clear is required.

Give your body section an informative title. For a descriptive report you might title the body, “Description and function of parts”. For instructions, “Required Steps.” For a problem solving report “Collected data.” (Example has been shown in the formal short report)

All reports follow the defined rules of communications structure i.e., Introduction-bodyconclusion.

Conclusions

In your conclusion, you in fact tie up the whole information by giving readers a clear perspective on the whole report. When you need to re- emphasise major findings, simply summarise them. Base recommendations directly on the findings and interpretations.

In fact the concluding section of a report has many purposes; it often evaluates the significance of the report, take a position and predict an outcome, offer a solution or suggest further research. (Example has been shown in the short formal report of Unit 7)

ACTIVITY-2

These questions are designed to help you assess how far you have understood and can apply the learning you have accomplished by answering (in written form) the following questions:

1. Name the principles of writing reports and what kind of structure do you follow in writing any report? Just name them.

2. How do you write the conclusion of your report?

Writing for Readers

UNIT-6 [ Lesson-1: Writing for Readers ]

After reading this lesson you will be able to:

  • define the term report
  • adjust your messages to your readers’ needs and level of technicality
  • distinguish between your primary and secondary readers.

Writing for Readers

Introduction

Suppose you work for The Nabisco Company Limited and have to spend about 70% of your time in writing and speaking to people both in and outside your company.

Sometimes you are explaining something to someone, sometimes you are describing some items to some one, or writing a note to your colleague, or writing an instruction for the new employee, or recording minutes of a meeting or sometimes you are summarising information for someone. In all these situations what are you doing in fact? You are reporting responsibilities to various people on various occasions for various purposes.

 

 

What is a report?

A report serves as a concrete measure of a person’s job performance and also as a foundation for all future actions on any particular project.

The term ‘report’ can be defined as, “a document in which a given problem is examined for the purpose of conveying information, reporting findings, responsibilities, putting forward ideas and sometimes making recommendations on the basis of which the decision makers make decisions and take actions.”

Today we often rely on weather reports, credit reports, consumer reports, sales reports, proposal and analytical reports of all types before we make any decision. A written report is often the only record which is made of results that have come out of years of thought and effort.

A report is an account of any kind of investigation.

Reports are an integral part of business communication because report does a job of carrying information facts and ideas to someone who needs it. Reports can either be oral or written. In this book, we will deal only with written reports. Written reports, because it is a permanent record has many advantages, some of them are as follow.

• It compels the reporter to be complete and accurate.
• The facts recorded are not likely to be distorted because all readers get some report to read.
• It can be referred to anyone in its original form again and again.

ACTIVITY-1

Which of the three situations below is indicating an action of a report?

  • You are buying some groceries from a shop where you are a regular customer. You even do not have to ask for the prices, so you just picked up the items you needed.
  • Recently you thought of a particular problem of your locality and described the problem to the Mayor who will use your information as a basis for action.
  • You are enjoying a cup of hot coffee while reading your newspaper on a Friday morning.

Why do you write reports? How do you adjust your message to your reader’s needs?

All managers, supervisors, administrators have to write and deal with someone else’s writing as part of their normal duties at work. The higher their position the more they write. As an effective communicator the higher your goals, the more efficiently you need to write all types of reports.

Before writing any report or document, identify your purpose, and evaluate all you can about your readers’ background and situation. When you write for a particular reader, or a group of readers you can focus sharply on your readers by asking specific questions:

  • Who want’s the report? Who else will read it?
  • Why do they want the report? How will they use it? What purpose do I want to achieve?
  • What is the technical background of the primary readers? Of the secondary readers?
  • How much do the readers already know about the subject? How much more do I have to supply?
  • What exactly do the readers need to know and in what format?
  • When is the report due?

Answers to all of the above questions will help you formulate your purpose and assess reader’s needs. Remember, purpose and reader’s need these are the two elements that govern the whole process of communication. If your readers are well known to you ask them directly:

  • Do they merely want a record of your activities or progress?
  • Are you expected to supply only raw data or conclusions and recommendations as well?
  • Will your readers take immediate action based on your report?
  • Do they need step by step instructions?
  • Are they merely collecting information for later use?
  • Will the documents be read and discarded, filed, or published?
  • What is most important from your readers’ point of view?
  • Have they requested a letter, memo, short report or a formal report with supplements (little page, table of contents, appendices, glossary and so on)?

Also you should assess your organisation’s climate (receptive, repressive, co-operative) and decide before writing any document how outspoken you can afford to be without offending anyone and risking your own job. Again whichever combination of needs and attitude your readers have,

 

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you must do your best to satisfy each reader’s major interest. If you are writing for general readers without knowing your primary and secondary readers, then aim for the non-technical, simple, direct, and conversational language.

  • Reports are written for readers who will use the information as a basis for taking actions and reports help all business institution, organisations run smoothly by recording information systematically.
  • Good reports connects with its readers by recognising their differences in background, their specific needs, and their preferences.

ACTIVITY-2

Assume that a new employee is taking over your job (part time or full time) because you have been promoted. Identify a specific problem in your old job that could cause difficulty for the new employee.

Write for the employee instructions for avoiding or dealing with the problem. Before writing perform a reader analysis by answering (on paper) the questions on page 3 and 4.

Who are your Primary and Secondary readers?

Whenever you write the same basic message for different level of readers classify your readers as primary and secondary. Your Primary readers are usually those who have requested for the report or document and who will probably use it as a basis for actions.

The Secondary readers are those who will read your report (or perhaps only part of it) for information that will help them to get the job done or who will help the primary readers in arriving at a conclusion or decision.

Sometimes these two readers will differ in technical background i.e., primary readers may need highly technical messages, and secondary readers may need semi-technical messages or vice versa. When you have to write for readers at different levels (highly technical, semi- technical or non-technical), follow these guidelines:

If your report is a short one such as a memo, a letter or anything less than two pages, rewrite it at various levels for various readers.

If your document or the report is longer than two pages, maintain a level of technicality that connects with your primary readers. Then supplement the report with appendices addressed to the secondary readers (technical appendices if secondary readers are technical persons or vice versa).

The letter of transmittal, information abstract (or summary), and glossaries are other supplements that help the non-technical persons understand a highly technical report.

Although you write to satisfy the primary readers first, you should not ignore the secondary readers at all. Your choice of what you write, how you write it (format, organisation, style) are determined by your writing situation. So follow all the information given in this lesson one to identify your purpose, audience and, situation before you write anything.

Central message

Primary readers are persons who have requested for the report and who will use it as a basis for taking actions. Secondary readers are usually those persons who help and advise the primary readers on making any decisions. But all reports are written choosing the level of technicality of the primary readers. The writers supplement their long reports with appendixes, glossary, etc., addressed to the secondary readers.

 

 

ACTIVITY-3

Assume that your Dean of the School of Business has requested you to write a short report discussing the kind of writing and speaking assignments you expect in your careers. On the basis of your report he (Dean) will certify you for the “advanced course in communication skills.”

All the other subject lecturers will read and evaluate your report to help the Dean take final decision. So who are your primary and Secondary readers? Who do you write the report for and how do you adjust your report’s level of technicality?

 

Bank and Insurance Letters

UNIT-5 [ Lesson-4: Bank and Insurance Letters ]

After reading this lesson you will be able to:

  • explain the importance of bank and insurance letters
  • identify various bank and insurance letters
  • write bank and insurance letters

Bank and Insurance Letters

Bank Letters

A bank is a financial institution which serves its customers in various ways. For the smooth running of banking activities, often correspondence between a bank and its customers becomes necessary. To make banking letters effective some knowledge of banking functions is essential for the students of a management course.

The main functions of a bank are:

– A bank receives money from and credits money to its customers
– It gives loan, overdrafts etc.
– It deals with bills, etc.

Here are some model bank letters

a. Opening a current account

 

 

b. Cancellation of a cheque

 

c. Request for an overdraft/loan

 

 

b. Bank’s reply of Mr. Rahman’s letter:

 

 

ACTIVITY

  • Write a letter to your banker asking for issuing an overdraft or for a loan. Give reasons.
  • Write a letter to your banker inquiring about opening a savingaccount with.

Insurance letters

Insurance is a kind of undertaking by a company/enterprise to provide safeguard against loss, damage and injury in return for payments of premium. Thus an insurance policy is a contract against possible future risks.

It is, therefore, a common practice between business organisations and insurance companies to exchange insurance letters among themselves about insuring goods and properties against any damage.

There are various types of insurance such as, life insurance, fire insurance, marine insurance, car insurance etc.

 

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Life insurance

A sum of money is insured which matures i.e., becomes payable to the insured person or his/her nominee, on the event of death or the attainment of a specified age, whichever is earlier. Life insurance money helps a man in old age or helps his dependents in the case of his death.

Sample life insurance letters

 

 

b. A reply to the above letter

 

 

Fire insurance

Fire accidents can cause huge losses to properties. So factories and organisations and often even private houses are insured against fire.

Sample fire insurance letters

 

 

Marine Insurance

Ships often sail on sea in the midst of many risks like storm, collision, fire, attack by pirates and so on. Any of these risks may cause heavy damage to the ship as well as its cargo. Marine insurance covers these risks, identifying the owners/traders against such losses.

Sample marine insurance letters

 

Car Insurance

Among other kinds of insurance such as, crop insurance, aviation insurance and so on, motor car insurance is very common, especially in urban life.

In most third world countries like ours, where traffic rules and regulations are more often violated than obeyed, road accidents are an everyday happening of city life. Hence, here lies the need for car insurance to indemnify the owners against any damage caused by such accidents.

Sample car insurance certificate and notice

 

 

I/We hereby Certify that the policy to which this certificate relates as well as this certificate of insurance are issued in accordance with the provisions of the chapter VIII of the Motor Vehicles Act. 1939, as amended in 1983 vide Government Notification dated 24-3-1983.

For & on behalf of
Bangladesh General Insurance Co. Ltd.

Date of issue ……………….
Issued at ……………………..
Examined by ……………….

 

 

ACTIVITY

  • You are 35 years old. You want to take a life insurance policy for @ 75,000. Write a letter to an Insurance Company of your choice inquiring about the rate of premium and other relevant information.
  • You are a car dealer. Write a letter asking for insuring 20 reconditioned cars shipped from Osaka to Chittagong. The policy will cover the cars in transit from Chittagong to Dhaka too.
  • Now fill in the Certificate of Insurance form given on page………….

Joining and Resignation Letters and Leave of Absence Letters.

UNIT-5 [ Lesson-3: Joining and Resignation Letters and Leave of Absence Letters. ]

Joining and Resignation Letters and Leave of Absence Letters.

 

Joining Letters

An organisation selects the requisite number of candidates and sends out appointment letters. After you receive your letter of appointment the first thing you should do is to see whether the terms offered by the organisation are acceptable to you. Whether they are acceptable or not the next thing you should do is to inform the appointing authority whether you will accept or refuse the job.

This you should do by a letter. In your letter you must thank them for selecting you for the job even if you decline to join. However, if you are agreeable to accepting the job write in your letter when (i.e., what day, date and time) you are joining. You may need some time to get clearance and release from your previous job (if you were working). However, once you give time you must keep it.

Alternatively you can come to the organisation with the appointment letter and write to the Head of Division/Section or Organisation saying that as per letter (Appt. letter) No…………… dated …………….. you are
joining the office as …… (Assistant Director) at ……………… (time) ………. in the forenoon/afternoon of ……………… (12 May 1995) ……… requesting him/her to accept the joining.

Two model joining letters:

 

 

ACTIVITY

You applied to the Director, Human Resource Development Centre, 23 Kamal Ataturk Avenue, Banani, Dhaka for the post of Research Assistant. They have selected you and sent you a letter dated 10 August 1995, asking you to join on or before 20 August 1995. Now write to the Director, telling him/her when you are joining.

You got your appointment letter (no. Appt. 27/94/8 dated June 28, 1995) asking you to join within a week from the date of receipt of the letter. You are not joining the organisation (real or imaginary) as (name of the post-real or imaginary). Write thanking letter to then.

Resignation letters

The task of writing a letter of resignation may appear quite easy at first sight. But this is far from truth. Even if you have already got another job and have no need of a reference, yet the employer you served for some time could still be the source of information regarding jobs in future. Therefore, parting on good terms is important. So one should write a resignation letter tactfully.

Here is an example:

 

ACTIVITY

Suppose you are Sharif Ahmed, Assistant Manager of a business firm. Write a resignation letter stating the reason.

Leave of Absence Letters

Very often an employee has to take leave for various unavoidable reasons. Usually an employee is entitled to enjoy some days’ leave. There are certain types of leave allowed almost in every job, such as, casual leave, sick leave, study leave, maternity leave, etc.

 

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One has to write a formal letter asking for leave to her/his controlling officer. The reason for taking leave and the length of the leave period should be stated clearly. Sometimes people have to remain absent from their duties on emergencies. In such cases they usually take leave after they get back to their job.

For writing leave letters certain standard forms are followed. Here are some model leave letters:

An application asking for leave for 10 days to get married.

 

An application for sick/casual leave

 

ACTIVITY
Write a leave letter to your office (real or imaginary) for each of the following situations:

Your friend is arriving tomorrow from Canada. You have to go to the airport at 10 a.m.

You could not go to work yesterday as your wife/husband suddenly fell sick and you had to take her/him to the hospital.

You want to visit three SAARC countries – Pakistan, India and Nepal – with your friends. You need 15 days’ leave of absence.

Request for reference letters

UNIT-5 [ Lesson-2: Request for reference letters ]

After you have read this lesson you will be able to:

  • write letters asking for references

Request for reference letters

Almost all employers ask for references. Sometimes it is mentioned in the advertisement, sometimes they ask for it at a later stage. The choice of the people you involve in your reference will depend to some extent on the sort of information they are expected to give about you.

Hence before giving the name of any referee, you should make sure that the person has no objection to your giving his name and should be able to provide the relevant information about you. A person could be requested for a reference by a letter written either by the person concerned or by the employer.

 

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Examples:

Abdul Aziz was a student at Dhaka University from 1989-91. He did his Master in Management. Now he is applying for a job and needs a reference from a teacher of the Department.

 

 

An employer’s request for a reference for information about an applicant for employment

 

 

An employee’s request for a reference for a candidate.

 

 

ACTIVITY

  • Suppose you are going to employ someone as an Art Director in your organisation. Write a letter to the candidate’s ex-employer for a reference.
  • You are applying to a university for Ph.D. course and you need an academic reference. Write to the Head of the Department of University you attended last.

 

Applying for jobs

UNIT-5 [ Lesson-1: Applying for jobs ]

After you have read this lesson you will be able to:

  • write applications for jobs,
  • fill in application forms and
  • prepare CV.

Applying for jobs

Business communications include various types of writing. Of them application for jobs is the most common form used by job seekers. Finding a job may be the most important thing for you and your application letter can help you to find one. So you should know the technique of writing an effective application letter and remember certain things while writing.

First, try to learn as much about the job you are applying for as possible i.e., the nature and volume of work, its present facilities and future prospects, etc. Then it is natural that your employer will look for those employees only who can efficiently carryout the task. So your application letter should be like a sales letter, in which you will try to sell your ability and experience to do the job.

In doing so you should specifically mention your education, work experience personal qualities, your commitment to the job, etc. Remember your application should reflect you and your ability. So it should be accurate, precise and clear both in form and content. Avoid exaggerated expressions of your qualifications, experience and modesty. They are often counterproductive in the business world.

The following section of this lesson contains some model applications. Read the ads first and then read the applications.

Example-1:

Secretary Wanted

Our Sales Manager needs a Secretary to replace his present one who has been promoted recently. This is a small department and we are looking for a lively, well-organised person with good secretarial skills. The person must be good at English. Attractive salary, house rent and other benefits are offered. Write to: The Personnel Manager, Brown and Brown Co., Ltd., 58/59 Green Road, Dhaka, within seven days.

 

 

Example-2:

Sales Manager Wanted An experienced and dynamic Sales Manager for our Export Department. We are an established firm making leather bags and shoes for ladies. We are looking for someone with at least five years experience in this type of job. The candidate should be about 30-45 years old. Write to: The Personnel Manager, Choudhury and Rahman Co. Ltd., 78 Motijheel C/A, before July 20, 1995.

 

 

Example-3:

Situation Vacant: A multi-national Company based in Dhaka is looking for a Sales Engineer. The candidate should preferably be an electrical engineer having knowledge in computer. Strong command in English is a pre-requisite.

The candidate should have ability to correspond independently with overseas companies. Write to: Box No. F-210, C/O The Bangladesh Observer, Dhaka with CV and a passport size photograph. Completed applications must be returned by 7 July, 1995.

 

 

ENVELOPE

 

 

Letter Opening

The applicant, who is applying should give a good deal of thought to the phrasing of the opening sentence of the letter i.e., when you are applying for a job, you should be very careful at choosing the words that you will use in first sentence of the letter. You have already seen some of the opening sentences in above examples:

 

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Try to avoid stereotyped introductions, because employer receives many applications with same sentences. So if you write something new it is bound to draw attention of employer. Some of the examples are as follow.

 

 

ACTIVITY

Write applications for the following ads.

Employment Offer

 

Form fill-in:

Some firms/organisations have their specific application forms. Interested persons have to apply to these firms for job by filling in the application form. Therefore, it is important to know how to fill in an application form for job.

 

 

ACTIVITY

Fill in the APPLICATION FOR EMPLOYMENT from for Rubina Khanam Rabina Khanam is an M A in Sociology. She is applying for the post of an Assistant Manager. She was born on 2nd March 1965. She is married and has two children. At the moment she is working as a shop Assistant.

Curriculum Vitae (CV)

Almost every applicant for a job is asked to send a CV (Curriculum Vitae) with the application. A CV means a brief written account of one’s personal details, education and the job one has had. Hence students should know how to write a CV.

 

ACTIVITY

  • You are applying for a position of Personal Relation Officer. Write your CV.
  • Anisur Rahman is a Master in Business Administration. He is 35 years old. He worked in a trading corporation for 3 years as a Junior Manager. Then he joined an internationally known cosmetic firm as a Personnel Manager and has been working for 5 years. Prepare a CV for Anisur Rahman.

Letters Conveying Bad News, Sympathy, and Refusing Appointments to Jobs

UNIT-4 [ Lesson-2: Letters Conveying Bad News, Sympathy, and Refusing Appointments to Jobs ]

After reading this lesson you will be able to:

  • follow the guidelines in choosing language for writing letters conveying sympathy
  • write letters refusing offers to appointments for jobs
  • apply the sample letters as perfect models for writing various letters.

Letters Conveying Bad News, Sympathy, and Refusing Appointments to Jobs

 

Letter of Sympathy

As a professional person you will have to convey sympathies to your company’s customers, and associates in situation involving death, sickness, accidents, serious loss, or other mishaps. This kind of information requires special attention in its construction because it will work as counselling to give comfort to your readers. So, identify the event and express your sympathy directly.

In case of a death, show your deep concern about the good qualities of the deceased, and how these will be cherished by you. Next, offer any help that the readers might need anytime. Below is a letter conveying sympathy by a company chief who extends his deep desire to help too. He is writing on behalf of the company reflecting formal remarks and expressions.

 

 

Central message: Empathise yourself with the reader, try to feel his situation as you would yours.

ACTIVITY-1

Write a letter conveying sympathy to your colleague’s mother whose son died of a heart attack.

Refusing offers to job application letter (Regret letter)

Although it falls under the group of bad news letter decisions about appointments should never be stated indirectly, as it may cause misunderstanding between the writer, and the reader. Also, you should be honest and sincere in explaining the reasons behind your decision.

 

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Emphasise the positive attitude i.e., what you can do, or are doing, and avoid negative statements such as;”We cannot employ anymore,’

‘We are unable to appoint you,’ also a statement like, ‘we are sorry,’ while you are giving your decision as a ‘No’ to an application letter for jobs. Below is a sample letter written by the Director of a company expressing refusal to the application letter of an applicant

A sample letter writing ‘no’ to an application letter for job.

 

 

Resignation

Resignation letters are always written on official basis and are simple in nature stating the facts. Below is a sample of a resignation letter.

 

When you sympathise with a person you in fact place yourself into that person’s position. And that’s how you adjust your message (of condolence and refusal to offers) into that person’s level of understanding and receptive abilities.

ACTIVITY-2

These questions are designed to help you assess how far you have understood and can apply the learning you have accomplished by answering (in written form) the following questions:

I. Write a stereo-typed letter of regret to a candidate who has applied for the post advertised in the daily news on behalf of your company. (Answer: The sample letter No. 1)

II. You have been employed for five years by your present company as a Private Secretary in a post which you have enjoyed and where you have been given training facilities but now you wish to resign. Write your formal letter of resignation to your employer (In your letter give reasons for your resignation).

III. Write a formal letter expressing sympathy to the wife of your subordinate officer who recently died of a road accident. Write on behalf of your company.